The FTTM 2020 is officially happening, just in a creative way. If you chose to participate in our “ride on your own event” you will keep your streak going, and you will get all the usual SWAG. SWAG items and the T-shirt design will be shared before June 10th.
Drawing nearly 500 attendees each year, the Fat Tire Tour of Milwaukee is the oldest and most historic group ride in the greater Milwaukee area. With over 35 years under its “tires,” this annual group ride attracts and unites young bucks and old dogs alike over a common love of bikes and beer.
This year: The event will be a “ride on your own” experience. We will provide riders with the route on June 10th. Riders will have until June 30th to register and complete the route. The event will be “bring your own beverage” style since no establishments will be arrange on the route. Riders are welcome to use creativity to adapt the route to create what ever type of experience they feel comfortable with. Riders are also encouraged to dress up and post photos to social media (and tag Fat Tire Tour) while on “their ride”. Any creativity to help keep the spirit alive is encouraged.
Traditionally: The FTTM is a casual paced ride covering 15-25 miles over a 6-7 hour span. The route changes every year offering a unique Milwaukee experience over and over again. Not only does the route change, but it’s a surprise until the morning of. What is more exciting than that? A mystery ride with mystery stops! The only thing you know when you wake up that morning is you will have a blast touring Milwaukee with 500 of your closest friends. Participants have the opportunity to dress up, compete in wildly entertaining contests, and have a plain ol’ good time.
The route is an unmarked open course. We will release the route details on June 10th. Like usual it will be a 15-20 mile course but this year it will focus on scenic areas and parks since the event is BYOB. Like any other year, riders are welcome to deviate from the course and stop other places along the way.
The 2020 event will have an 21 day window running from June 10th to June 30th. You ride the route when you want in whatever way you want (organize your own group or do it solo). We will inform everyone of the route on June 10th.
WHY: We can’t predict the social environment in June. We can’t rely on any establishments being open on a specific date/time. More importantly we don’t want to be liable for convincing people to be put in health compromising situations. We don’t want to be responsible in any way for creating a situation that may spread the virus. We want people to make their own choices and just enjoy a fun bike ride in the spirit of FTTM tradition.
Since we have no idea how many people will sign up and complete the event, we have no idea how much to order. We can’t risk losing money on over ordering so after the official event closes on June 30th we will place orders using accurate numbers. We will have a pickup option to get your swag at a Wheel & Sprocket store, or provide a shipping option if you choose (at your expense). We realize that there may be all kinds of complaints and questions on this. Please keep in mind we are trying to balance providing everyone with the usual cool stuff in this creative situation…and not losing tons of money in the process.